What cyberbullying looks like
Cyberbullying is when someone uses digital tools to hurt, threaten, embarrass or exclude another person, usually repeatedly. It can be mean comments, fake accounts, edited videos, group chats that mock someone or sharing private images.
Because phones are always nearby, it can feel like there is no escape, even at home. That is a big part of why it can be so distressing.
Signs someone may be targeted
Watch for sudden changes: seeming upset after using the phone, hiding the screen, deleting accounts, not wanting to go to school, or pulling away from friends. Sleep and appetite changes can be part of the picture too.
Not every change means bullying, but a gentle "I have noticed you seem down lately, want to talk?" opens the door without pressure.
First steps if it happens to you
Try not to reply, especially when angry, because responses can make it escalate. Take screenshots that show the messages, usernames and dates before anything is deleted.
Then block the accounts involved and use TikTok's report option on the comment, video or profile. You can also restrict who can comment, mention or message you in your privacy settings.
How adults can help
Listen first and thank them for telling you. Avoid taking the phone away as a reaction, because many young people stay silent out of fear of exactly that.
Work out the next steps together: reporting in the app, contacting the school if classmates are involved, and speaking to police if there are threats, extortion or sexual images. Keep the evidence somewhere safe.
Looking after mental health
Being bullied can affect self-esteem, sleep and mood for a long time. Spending time with supportive people and taking breaks from the app can help.
If someone talks about hurting themselves or seems hopeless, seek help immediately from a doctor, a crisis line or emergency services. Counsellors and mental health professionals are trained to support people through this.
Frequently asked questions
Should I confront the person bullying my child?
Usually it is better not to contact them directly, as it can escalate. Save evidence, report it, and work through the school or authorities instead.
Will the person know I reported them?
TikTok generally keeps reports confidential, so the reported account is not told who reported it. Check TikTok's help centre for current details.