Pick videos that people search for
Pinterest users plan things: recipes, outfits, home projects, gifts. Your best candidates are evergreen tutorials and idea videos, not trends or reactions that age in a week.
Make a short list of five TikToks that answer a 'how to' or 'ideas for' question. Those are your first pins.
Add a text overlay that explains the pin
Many people browse Pinterest with sound off. Put a short title on screen in the first seconds, such as '3 ways to style a white shirt'.
Keep the overlay large and inside the centre of the frame, since pins can be cropped in the feed. Check the preview before publishing.
Write for Pinterest search
Use the words people would type: 'easy meal prep lunch ideas' rather than a joke. Put the main phrase in the title and repeat it naturally in the description.
Add a destination link to something useful, such as the full recipe, a blog post or your shop page. A pin with a helpful link can bring visits for months.
Organise boards and keep pinning
Create boards with clear names that match search terms, like 'Small balcony garden ideas'. Save each pin to the most relevant board first.
Pin steadily rather than uploading everything at once. Check Pinterest analytics monthly to see which topics get saves and outbound clicks.
Frequently asked questions
Do I need a Pinterest business account?
A free business account gives you analytics and other tools. Check Pinterest's current account options, as features differ by region and change over time.
Can I pin the same video to several boards?
You can save a pin to more than one relevant board. Avoid mass repinning the same video everywhere, which looks repetitive.