Why asking matters
The creator owns their video, and reposting without permission can lead to removals, account strikes and a damaged relationship. Asking also often leads to collaboration.
Permission to repost on one platform does not automatically cover ads, other platforms or editing. Be specific so both sides understand the deal.
What to include in your message
Introduce yourself or your brand, link the exact video, and explain the use: for example a repost on your Instagram with credit, or a clip in a paid ad for two months.
Say whether you will edit it, how you will credit them, and whether you are offering payment. Keep it short and polite.
A message template you can adapt
'Hi [name], I'm [your name] from [account or brand]. I loved your video [link] about [topic]. Could we repost it on our [platform] with credit to @[handle]? We would not edit it, and it would not be used in ads. Happy to answer any questions. Thank you!'
For commercial use, add the duration, placements and fee, and offer a short written agreement. If the deal is large, ask a legal professional to review the terms.
After they reply
Save the conversation as a screenshot or in your records, together with the date and what was agreed. Follow the terms exactly and tag the creator as promised.
If they say no or do not answer, do not post it. Thank them and move on, or create your own original version of the idea.
Frequently asked questions
Is giving credit enough without asking?
No. Credit is polite but it is not permission. You still need the creator's agreement to reuse their video.
What if the video shows other people?
The creator may not be able to approve for everyone in it. For commercial use especially, make sure the people shown have agreed too.